So, What's the Big Idea?

“So, what’s the big idea?” A common question, and a natural starting point for a conversation about our company. The first thing to know is that Cobra Media is about more than one idea, we are launching three distinct media projects in 2023.  While the projects are very different, each shares our Cobra DNA which looks like this:

  • Make media matter. We believe that any media project needs to be injected with passion and relevance. Our projects are designed to engage user’s emotions, values, and interests.
  • Use technology to let users experience our work on their terms and timelines.  Users tell us how they want to use media; our job is to meet them there.
  • Execute the fundamentals perfectly. A lifetime in broadcasting has taught us that details matter, we sweat the small stuff and get it right with sound and vision.
  • Make it rock. We are a rock n’ roll media company. Everything we do has some snake swagger and a nod to our Detroit roots.

So, What's the Big Idea?

“So, what’s the big idea?” A common question, and a natural starting point for a conversation about our company.

The first thing to know is that Cobra Media is about more than one idea, we are launching three distinct media projects in 2023.  

While the projects are very different, each shares our Cobra DNA which looks like this:

  • Make media matter. We believe that any media project needs to be injected with passion and relevance. Our projects are designed to engage user’s emotions, values, and interests.
  • Use technology to let users experience our work on their terms and timelines.  Users tell us how they want to use media; our job is to meet them there.
  • Execute the fundamentals perfectly. A lifetime in broadcasting has taught us that details matter, we sweat the small stuff and get it right with sound and vision.
  • Make it rock. We are a rock n’ roll media company. Everything we do has some snake swagger and a nod to our Detroit roots.